Mission

Our Mission

350.org is an international campaign dedicated to building a movement to unite the world around solutions to the climate crisis--the solutions that science and justice demand.

Our mission is to inspire the world to rise to the challenge of the climate crisis—to create a new sense of urgency and of possibility for our planet.

Our focus is on the number 350--as in parts per million, the level scientists have identified as the safe upper limit for CO2 in our atmosphere. But 350 is more than a number--it's a symbol of where we need to head as a planet.

In order to unite the public, media, and our political leaders behind the 350 goal, we've harnessed the power of the internet to coordinate a planetary day of action on October 24, 2009.  There were actions at thousands of iconic places around the world--5281 to be exact.  People assembled all over the world--from the the Himalyan peaks to the Great Barrier Reef to your community--to send clear message to world leaders: the solutions to climate change must be equitable, they must be grounded in science, and they must meet the scale of the crisis.

We pushed on towards the UN Climate Summit in Copenhagen, and helped organize a massive mobilzation on the weekend of December 12th, with candlelight vigils, marches, and local actions of all kinds.

Our theory of change is simple: if an international grassroots movement holds our leaders accountable to the latest climate science, we can start the global transformation we so desperately need.

How to introduce the 350 mission to the world?

With over 4000 languages spoken around the world, words don't always get the point accross.  To transcend the language barrier, so we made this animation: