Durango Carrotmob @ Stone House Subs
24 October 2009 - 11:00am
A Carrotmob is a network of consumers who buy products in order to award businesses who are making the most socially responsible decisions. Now, there are some red flags in there, words like "consumer" and "products" and "business", words that aren't often associated with real climate action. But Carrotmobs start from the premise that people DO buy products from businesses every day, so we might as well harness that powerful force. And while smarter consumption isn't the silver bullet to create a safe climate, it could very well play a significant role in the coming years.
How does a Carrotmob actually work? Think of it as a joycott, as in the opposite of a boycott. In a Carrotmob, activists reward businesses that are doing "good" by storming their store with our consumer dollars to help them do "well." Businesses compete with one another to see who can do the most good, and then a big mob of consumers buys products in order to reward whichever business made the strongest commitment to improve the world.
The bidding was completed on 10/8. Stone House Subs is our winning bidder, with 35% of their gross receipts from the day going towards making green improvements to their building!!! We're also very grateful to The Yellow Carrot, Guido's and The Steaming Bean for helping make the bidding happen.
Please join us at Stone House between 11:00 and 2:00, grab a sub, and feel great knowing that 35% of that sub will go towards improvements that will make this business easier on the environment from now on!
Event Website: http://durango.carrotmob.org/
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