A Carrotmob is a network of consumers who buy products in order to award businesses who are making the most socially responsible decisions. 

How does it work? Think of it as a joycott, as in the opposite of a boycott. In a carrotmob, activists reward businesses that are doing good by storming their store with our consumer dollars to help them do well. Businesses compete with one another to see who can do the most good, and then a big mob of consumers buys products in order to reward whichever business made the strongest commitment to improve the world.

Hosting a carrotmob is a method of activism that leverages consumer power to make the most socially-responsible business practices also the most profitable choices.

Still confused? You can see a fun animation of the Carrotmob concept here:

And to get an idea of what a mob looks like, check out this video of one that took place in San Francisco last year.

On October 24th were looking to have 350-inspired Carrotmobs all over the world, inviting businesses to take part in this movement by competing with one another to pledge the highest percentage (over 35.0%) of their income from one day’s sales toward energy efficiency improvements for their business. Whichever business commits the most within the businesses you invite to compete, wins the mob. It’s actually a win-win for the climate and the company.

So if you want to do something really cool on October 24th and have just been waiting for an exciting action idea to put you into play, this one’s for you.