Oceana Launches Massive Ad Campaign for 350ppm to Save our Oceans
350.org has many partners, but our friends at Oceana -- the largest ocean conservation organization in the US -- really stand out. They recently launched a massive ad campaign in Copenhagen to "highlight the need to reduce carbon dioxide emissions to 350 parts per million (ppm) to avert a mass extinction of corals and likely declines in the countless marine species that depend upon them, this century."
That means that when every single government delegate who arrives at the UN Climate Conference in Copenhagen next week they'll be greeted in the airport, in downtown, and at the central conference venue with billboards, films, and other advertisements all displaying the 350 message.
Jacqueline Savitz, senior campaign director with Oceana, explains:
With emissions already at 385 ppm, we want to be clear about what is required to save an important source of food, income and recreation for the world’s population. Oceana’s goal is to highlight what’s at stake if we fail to achieve major carbon reductions through an agreement at Copenhagen. We hope these ads will remind policy-makers that climate change will severely alter the oceans, which will affect all of us, jeopardizing some of our favorite meals and seaside activities, among other things. It’s about whether we will have healthy oceans and ocean-based economies 40 years from now – or whether we will say goodbye to treats like lobster and oysters in our lifetime.
An enormous thank you to all the people at Oceana ... and to all of you, too. Without the incredible actions and events that took place on October 24 the 350 ppm target would still be stuck on the pages of a scientific paper. Your hard work and commitment have taken 350 from the fringe and injected it into the very center of the debate -- and onto great ads too!
Click here to check out the other 350 ppm ads that Oceana is running in Copenhagen and learn more about the work they are doing to protect the world's oceans.

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Understanding 350
- So, what is global warming and what's the problem anyway?
- And what does this 350 number even mean?
- If we're already past 350, are we all doomed?
- How do we create the political change to steer towards 350?
- How do we get the world on track to get to 350?
- How do we actually reduce carbon emissions to get to 350??
- Will this thing work? Will world leaders listen?
- Where did this 350 number come from?
- Isn't America the biggest source of the problem? What about China and India?
- 350 is just a number. Wouldn't "Climate Emergency" or "Clean Energy Now" be a better call to action?
- And what about all the other targets people are aiming for?
- Why October 24th?
- Why another organization--there are already too many things going on!
- Do you measure 350 in CO2 or CO2e?
More...
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